Laqshya Media Group Selects Edge1 OOH Platform
Laqshya Media - An Leading Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business
Edge1 OOH Platform ("Edge1"), an out-of-home ad tech company, announced today that Laqshya, one of India's largest out-of-home advertising companies, has selected Edge1's software to automate all media workflows including sales, operations, finance, landlord and client interface. Laqshya's network of more than 1,000 advertising touch-points, will be managed by Edge1 Platform.
Over the coming months, Laqshya will continue to consolidate many internal and external business processes into Edge1’s holistic OOH platform. Laqshya will be using Edge1's enterprise resource planning platform for lead management, sales proposal generation, real-time availability media planning, inventory management, billing, landlord management, operations and monitoring automation. This consolidation is a core component of Laqshya's business transformation project which will deliver market leading innovation to Indian advertising community and revolutionize how out-of-home is planned and traded.
Upinder Singh, Edge1’s Project Director shared: "I'm thrilled and honored at Laqshya's decision to select Edge1 as the single consolidated software platform that will run the core of their advertising operations. Laqshya is the perfect partner for Edge1's rapidly growing business, in that both companies engender not only a deep culture of innovation, but a shared vision for the future of OOH advertising. This association with one of India's largest, forward thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the Indian out-of-home community."
Interspace Communications selects Edge1 OOH Platform- Product of US Technosoft
Led by Adille J Sumariwala and Vikas Nowel, Interspace Communications, signed with Edge1 Platform to automate their business processes more efficiently.
Interspace Communications is an integrated media, marketing and business communication firm, offering multi-media both mass as well as focus mediums, however, their forte is the Out Of Home domain, with specialization in retail, VM, consumer engagement, technology integration and new age media. Headquartered out of Mumbai, India, they have representative offices across the country with a talent pool with rich mix of backgrounds like design, content, media buying, media planning, communication strategy, execution and operations for on-ground communications programmes and initiatives.
On the account association, Upinder Singh, Project Director, Edge1, says, “We are pleased to sign with Interspace Communications to automate their OOH and retail business. With automation becoming ubiquitous, Edge1 Platform will automate media planning/buying, sales workflow, PO management, finances, vendor and client management accompanied by business intelligence reports. Interspace Communications have significant expansion plans and we hope to give them the competitive edge. The new Edge1 Platform focusing on media agency is more dynamic and feature riched and Edge1 Team will not leave any stone unturned to make it success and market leader same as Edge1 for media owners. We look forward to delivering spectacular results to Interspace Team.”
Alakh Advertising gets more Clarity, Efficiency & Profitability with Edge1 ERP Software
US Technosoft, an IT company had forayed into the OOH industry, two years back, with an aim to bring some system in this cluttered industry with its ERP software named Edge1. The software was developed to integrate and streamline all the OOH business processes starting from media buying, planning, landlord management and license fee for marketing, sales, lead generation, purchase orders, accounts, reports, alerts, mailing (internal and external) and much more. The techno company presented its programme in the industry and in response, quite a few media owning firms saw the value in it and decided to their business hands on it. Therefore Allaboutoutdoor.com decided to dig into its performance check.
Alakh Advertising, a Mumbai based veteran media owning firm had always been working in a traditional style majorly involved human input which caused various errors. As Neeta Gulati, Director, Alakh Advertising explained, "Our kind of work involves numerous excel sheets which all used to be maintained manually. In this case, number of entries used to get missed or duplication used to happen due to excessive work pressure and many other reasons. Therefore, our goal was to seamlessly manage all our Sales, Campaigns, PO Management, Proof of Delivery, Invoicing and Reporting on their platform. Additionally to update the real time data which gets communicated to all the departments at one go to avoid any confusion".
To solve all the issues, the company planned to incorporate Edge1 Software into its work. "The Edge1 OOH software provides us with smooth, accurate and responsive operations, thereby enhancing our already top-notch customer service. Having all inventory and operations managed on a single, cutting-edge platform means we can quickly deploy new, innovative client offerings. Plus, we can look forward to Edge1 innovations like strategic planning, business analysis and more. With Edge1, we deliver top-notch services to our clients", added Neeta.
Edge1 which was delighted to add Alakh Advertising into its client list has always practiced to provide more value than software from day one. This has been a natural progression to our full product stack. Alakh first signed onto Edge1's planning application, and then organically expanded onto the rest of our software platform, which is much, much larger than the planning piece alone. While we do planning and campaign management very well, it only represents 5% of our product stack", commented Upinder Singh, Edge1's Project Director.
Initially transferring the entire data and bringing the software into the practice was quite hard and hassled, however slowly and steadily, the team successfully got acquainted with software's nature and its entire procedure. Moreover, the company reaped profitable results by expediting the work in an efficient manner. "This initiative is inherently challenging, with many moving parts. Edge1's support team worked with us every step of the way to ensure successful user adoption. They partnered with our in house experts to bring everyone on my team along the journey. The most satisfying moment for me was when my team expressed how much faster, efficient and more user- friendly the Edge1 Software was", said, Geetika Gulati, Alakh's Director. The software also helped the firm in calculating the profit coming from the each site by managing the landlord data.
Working with several other media owning firms, the tech company found one issue prevailing in the industry i.e. opaque nature of the business. Elaborating more on this, Upinder said, "According to us Outdoor industry today needs to be more transparent and answerable to the advertisers. Outdoor industry need to gather more faith of the advertisers in order to persuade the advertisers to increase the share of OOH in their advertising budgets. This could be only achieved if they can be more accessible to the advertisers on the proof of deliveries and better campaign".
Pioneer Publicity adopts Edge1 Outdoor Media Management Software
US Technosoft, the software development company and IT consulting firm, recently announced the successful implementation of Edge1 Outdoor Media Management Software, ERP application for outdoor media owners and agencies at Pioneer Publicity Corporation.
Pioneer is one of India’s biggest outdoor media owner, having presence pan India and is driving business with a large number of hoardings, billboards, unipoles and pole kiosks etc. The company's search for a software solution to help increase operational efficiencies and streamline data flow led them to Edge1 team. The successful implementation at Pioneer has resulted in full integration of all departments, allowing their staff to enter data once and have information propagate throughout the system, a key benefit that results in valuable data-mining, performance reports and saving time on manual entry.
Pioneer has also selected Edge1 because it can be used for transit advertising (taxis, buses, display vans) and street furniture, while it also helps them to integrate their branches across India.
"Edge1 is a comprehensive software that has allowed Pioneer to serve its clients better and enhance the ability to manage advertising inventory to maximize assets, its functionality in billing and leasing also plays a key role in improving partnerships,"
Edge1 staff is conducting onsite training and optimizing data to manage and maintain all inventory. This allows Pioneer to handle plan generation and campaign management, deliver execution reports and invoices.
"We are proud to have implemented Pioneer account and the opportunity to work with an outdoor company who has been serving from last 51 years,"
And now, a complete ERP solution for OOH
US Technosoft, an IT company in the business of creating management based solutions, has forayed into OOH industry by developing an ERP software called Edge1 meant for media owners and agencies. The initiative was driven by demand from media owners looking to have a system in place. The end-to-end solution software took two years to be completed after continuous development and careful refinements. Edge1 essentially integrates and streamlines all the business processes starting from media buying, planning, landlord management and license fee to marketing, sales, lead generation, purchase orders, accounts, reports, alerts, mailing (internal and external) and much more.
The specialized system covers the complete OOH process gamut, right from the preparing of outdoor plans through PPT, sharing of the Geological locations of sites with clients/agencies, finalizing sales invoices along with debit notes, credit notes and an exhaustive set of management reports, all of which can be easily automated with the help of Edge1. It provides the ability to monitor the task 24x7x365 days anywhere, any time.
Edge1 is basically a role-based software which allows everyone in an organization to perform their jobs. By feeding their Id and password, the respective employees will be able to understand their pre-configured role, privileges and permissions to perform their tasks. For instance, the sales department can make plans, take bookings, plan FOCs, blocking etc, through Edge1. Additionally, the company also develops customized features based on the needs of the company.
The primary advantage of the software is that it takes away repetitions and errors and saves on time. The whole process and details can be seen by teams in multiple locations since the application provides for multiple users and it can be divided into various branches, roles and levels. The software reduces the intervention of different people and executes things in a much faster and productive way. According to Upinder, complete security has been taken care of as there is no leakage and nobody can get into the systems.
“We understand that in order for our software to help the business, it needs to be integrated with the existing system. For this reason, it was important to us that we develop a software that could be integrated easily and seamlessly with the tasks already under way and which provided our customers with a 'Best of Breed' solution. They will not have to struggle with complicated installation and implementation processes, or worry about our software not being compatible or scalable as this is currently being used by many outdoor vendors and agencies. They can rest assured that they can begin organizing and completing their tasks more efficiently than ever before.”
The company provides turnkey solutions besides software training to its client companies and going ahead, plans to offer IT processes for the OOH industry, which are on par with international standards. “We are planning innovations through IT for the OOH industry. We want to take the process on to international levels. We are doing R&D in international standards to know their work processes. We have even got enquires from a lot of different companies for the service,” sums ups Upinder.
Well the going wasn’t easy for Technosoft with the main challenge being in the implementation part. “The arena of big outdoor companies is not organized. People have taken control of certain domains and they have created a kind of dependency, so therefore breaking that kind of dependency on people was the biggest challenge for us,” shares Upinder.
Convincing industry players too was a mammoth task. As Upinder explains, “People knew that the software is going to benefit them but they were not willing to adopt it which was the biggest hurdle. I believe the people in the outdoor industry are not ready to adopt this kind of software as they don’t want to bring in transparency due to personal reasons. There are very few people in the industry who think that things should be simplified.”
“This software has captured the right spirit of the industry by telling the details of each inventory with image, its occupancy date and details. It provides connectivity and transparency by updating us about our transactions, pending POs, pictures and cheques. The software is also easy to operate.”
Well, the efforts seem to have paid off as industry players are slowly and gradually coming around to accepting the solution and the feedback from some of them obviously shows that the purpose is being served. Says Shavinder Singh Sandu, CEO, Lead Ads, “We have signed up with Edge1 for their services / software and their team came to Ludhiana to put up all my database, inventory list, and client details in the software. Looking at their demo, we were fully pleased and immediately registered with them as it has a complete solution to all our needs. Yes, we did ask them for few customizations and they did incorporate the same in the software. They have almost everything that one could think of in terms of software for outdoor advertising needs.”
Agrees Sujal Shah, MD, Sujal Advertisers, “We have been using Edge1 software for the past 6 months. The software is really excellent. It saves lot of manpower and made our employees more efficient. We didn’t ask for any personalized application but we would definitely like to update it with advanced features in future.”
Well hope that with more such solutions in place and with more players using them, a lot of the glitches in the industry can be sorted out and the way can be paved for the industry’s growth with greater client confidence and willingness to invest in the medium.
Edge1-India’s First Full Fledged Outdoor Media Management Software for Media Owners and Agencies!
After two years of continuous development and careful
refinements, we are finally going public with our best-kept secret to date. We would like
to officially introduce to you India’s First Full Fledged ERP EDGE1 Outdoor Media
Management Software. Edge1 integrate and streamline all your business processes
starting from Buying Media, Planning, Landlord Management, License Fee, Marketing,
Sales, Lead Generation, Purchase Orders, Accounts, Reports, Alerts, Mailing (Internal
and External) and much more.
The specialized system covers the complete OOH process right from the starting of
preparing outdoor plans through PPT and excel in just 5 minutes by watch, Share the
Geological locations of your Sites with your Clients/Agencies a technology blend to your
traditional Plans through Edge1 Maps, culminating sales invoices along with debit
notes, credit notes and an exhaustive set of management reports can be easily
automated with the help of Edge1. It provides you to monitor your task 24*7, 365 days
from anywhere at any time. Within few minutes you can get information regarding the
working/output of your different offices in different cities through Edge1. We care about
you and your time so Edge1 provides you a feature of auto generated mail from the
system regarding the Media Performance, Outstanding, collection details and many
more which will lead in the growth of your productivity.
“We understand that in order for our
software to help your business, it needs to be integrated with your existing working. For
this reason, it was important to us that we develop software that can be integrated
easily and seamlessly with your task and provides our customers with a 'Best of Breed'
solution. You will not have to struggle with complicated installation and implementation
processes, or worry about our software not being compatible or scalable as this is
presently working with many Outdoor Vendors and Agencies. Instead, they can rest
assured that they can begin organizing and completing their tasks more efficiently than
US Technosoft has pan India presence and has been providing software solutions for the
advertising and media industry for last 2 years our co., has helped the folks of the
Outdoor Industry i.e. Pioneer Publicity (Delhi, Mumbai, Kolkata), Discoveri Media Group
(Gurgaon), Explomedia (Gurgaon), Sujal Advertisers (Gujarat), LeadAds (Punjab),
Traffic Media (Delhi), Surge Media (Delhi) to amplify their business.
New software solution to manage outdoor media
- Date: December 28, 2013
- Author: Edge1 Admin
U S Technosoft,
US Technosoft has launched Edge1 software is a complete ERP EDGE1 Outdoor Media Management Solution. Edge1 integrates and streamlines business processes starting from Buying Media, Planning, Landlord Management, License Fee, Marketing and Sales to Lead Generation, Purchase Orders, Accounts, Reports, Alerts, Mailing (Internal and External) and much more. The company was working on developing this software for the past two years and it will cater to the needs of media owner and outdoor specialist fraternity.
The specialized system covers the complete OOH process right from the planning stage and shares the Geological locations of sites with Clients/Agencies through Edge1 Maps besides taking care of sales invoices along with debit notes, credit notes and an exhaustive set of management reports that can be easily automated with the help of Edge1. It helps in monitoring tasks 24x7 for 365 days from anywhere and any time and in quick time provides information regarding the working/output of different offices in different cities .
US Technosoft has a pan India presence and has been providing software solutions for the advertising and media industry for last two years and has helped many in the Outdoor advertising Industry.
“We understand that in order for our software to help your business, it needs to be integrated with your existing working. For this reason, it was important to us that we develop software that can be integrated easily and seamlessly with your task and provides our customers with a 'Best of Breed' solution. You will not have to struggle with complicated installation and implementation processes, or worry about our software not being compatible or scalable as this is presently working with many Outdoor Vendors and Agencies. Instead, they can rest assured that they can begin organizing and completing their tasks more efficiently than ever before.”