Pioneer Publicity implements Edge1 for Pan India Operations

Pioneer Publicity Corporation India selects Edge1 outdoor advertising ERP Software outdoor media owner

US Technosoft, the software development company and IT consulting firm, recently announced the successful implementation of Edge1 Outdoor Media Management Software, ERP application for outdoor media owners and Agencies at  Pioneer Publicity Corporation.

Pioneer Publicity is one of India’s biggest outdoor media owners, having presence pan India and is driving business with a large number of hoardings, billboards, unipoles and pole kiosks, etc. The company’s search for a software solution to help increase operational efficiencies and streamline data flow led them to the Edge1 team.

The successful implementation at Pioneer Publicity has resulted in the full integration of all departments, allowing their staff to enter data once and have information propagate throughout the system, a key benefit that results in valuable data-mining, performance reports and saving time on manual entry.

Pioneer Publicity has also selected Edge1 because it can be used for transit advertising (taxis, buses, display vans) and street furniture, while it also helps them to integrate their branches across India.

Sunil Vasudeva, CMD, Pioneer, said

“Edge1 is a comprehensive software that has allowed Pioneer Publicity to serve its clients better and enhance the ability to manage advertising inventory to maximize assets, its functionality in billing and leasing also plays a key role in improving partnerships.”

Edge1 staff is conducting onsite training and optimizing data to manage and maintain all inventory. This allows Pioneer to handle plan generation and campaign management, deliver execution reports and invoices.

Upinder Singh, Edge1, Project Director, said

“We are proud to have implemented Pioneer account and the opportunity to work with an outdoor company that has been serving from the last 51 years.”

About Pioneer Publicity Corporation Pvt Ltd:  A leader in the Out of Home Advertising domain, with over 51 years of industry experience and branch offices across India. Pioneer Publicity Corporation is one of the largest Outdoor Media Company in India with over 51 years of experience, footprints in Delhi, Haryana, Kolkata, Mumbai, Pune, Punjab, Rajasthan, Uttrakhand, and Uttar Pradesh. They own the most premium mix of Traditional, Ambient and Transit Media offerings across India. For more information visit

About Edge1: Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands globally, the Edge1 platform manages more than 150,000 sites around the world. Edge1 offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform with mobile apps; based on android and iOS platforms.

For more information about Edge1 OOH Software, visit

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