Edge1 Blog – Edge1 Platform

NEWS & BLOGS

Smarter Thinking For Smarter OOH

Explore trends, data stories, and expert takes powering the evolution of OOH. From smarter campaign planning to adtech innovations, stay in the know with the Edge1 perspective.

All in one OOH platform

Edge1: An AdTech Powerhouse for Media Owners, Agencies, and Brands

Edge1 is leading the transformation, as a comprehensive AdTech platform, Edge1 is built to empower media owners, agencies, and brands with the tools they need to manage, automate, and scale their OOH advertising operations like never before.

Unified platform for all OOH formats
Real-time campaign insights
Backed by a team of OOH experts
End-to-end automation

pDOOH

Why Programmatic DOOH Is the Future—and How Edge1 Helps You Prepare

Programmatic Digital Out-of-Home (DOOH) is reshaping how advertisers reach their audiences. It allows for data-driven, real-time ad placements across digital screens in public spaces—making campaigns more relevant, timely, and engaging.

Books Ad slots instantly
Deploy creatives based on data triggers
Access transparent campaign reporting
Achieve better ROI through dynamic targeting

Campaign execution

OOH Campaign Automation: How Edge1 Eliminates Manual Hassles

Managing outdoor ad campaigns the old-school way—with Excel sheets, emails, and manual follow-ups—is no longer sustainable. Edge1 changes the game with full-scale automation across your OOH operations.

- Proposal generation and digital approvals
- Real-time campaign progress updates
- Campaign workflow automation
- Outdoor Media ERP

OOH Trends 2025

OOH Advertising in 2025: Trends You Can’t Afford to Miss

The out-of-home advertising industry is being reshaped by innovation, technology, and consumer behavior. Here are the top trends shaping 2025 and how Edge1 prepares you for them.

Real-Time Campaign Optimization
Mobile Attribution & Cross-Channel Sync
AI in Media Planning
Interactive Billboards

smart tech for greener tomorrow

Edge1 and the Rise of Sustainable Outdoor Advertising

Environmental responsibility is becoming central to every business decision, including how we advertise. OOH advertising is no exception, and Edge1 supports a green transition across the industry.