Edge1 Platform

Campaign Planning

Plan Like a Pro, Execute at Scale

Edge1 Campaign Planning simplifies complexity so your team can focus on strategy, not spreadsheets. It’s campaign control, without compromise.

Take the Guesswork Out of OOH Planning

Built for the Complexity of Outdoor Campaigns

Planning OOH campaigns is no longer a manual grind. With Edge1, you get intelligent workflows, dynamic site selection, built-in scheduling logic, and real-time pricing, all integrated into your business operations. Eliminate overlap, speed up approvals, and go live on time, every time.

Whether you’re running a hyperlocal static campaign or synchronizing screens across cities, Edge1 ensures your plan is conflict-free, cost-accurate, and ready to activate in minutes.

FEATURES

Why Use Edge1?

Key Capabilities That Power Performance

Live Site Inventory Search

Access real-time availability and filter by location, media type, audience reach, or date range.

Drag-and-Drop Media Plan Builder

Visually create your campaign with instant budget previews and smart site grouping.

Audience & Geo Targeting

Plan smarter using demographic filters, high-traffic zones, and area-specific insights.

Creative Mapping & Assignment

Easily upload and assign creatives to each site with automated sizing and previews.

Automated Approval Workflows

Accelerate internal and client approvals with real-time tracking and digital signatures.

Integrated Execution Push

Push final plans directly to Edge1’s operations, CMS, and billing, no data re-entry required.

Conflict-Free Scheduling

Eliminate double bookings and timeline clashes with intelligent scheduling logic.

Version Control & Audit Logs

Track every update, comment, and approval with complete campaign history.

Why Smarter Campaign Planning Matters?

In OOH, success begins with precision planning, but outdated tools make it slow, fragmented, and prone to error. Edge1 replaces guesswork with real-time data, centralized workflows, and intelligent automation.

From static billboards to digital networks and transit media, Edge1 gives your team the speed, accuracy, and visibility to plan and execute campaigns with total confidence.

  • Plan in Real-Time
  • Execute Without Friction

Built for High-Performance OOH

Edge1 Transforms
OOH Campaign Performance

60%

Faster Campaign Planning Time

3X

Campaigns Managed, Planner Per Month

99%

Booking Accuracy With Conflict Checks

100%

Seamless Collaboration Across Teams

OUR CUSTOMERS

These OOH Guys Love Edge1

Shape

Want to plan better campaigns faster?

See how Edge1 transforms your OOH planning process.

Schedule a Demo Now

Frequently Asked Questions

Your guide to Edge1 – the most advanced OOH ERP platform.

Edge1 supports a wide variety of OOH campaigns, including traditional static billboards, digital out-of-home (DOOH), transit media, place-based ads, and more. Our campaign planning tools adapt to any format or market.
Edge1 offers an interactive map-based interface where you can filter, view, and cluster media assets by geography, traffic volume, visibility, media format, and more—making campaign planning fast, intuitive, and strategic.
Yes. Our system automatically checks inventory availability in real time and flags any site conflicts or booking overlaps to ensure full control and transparency in planning.
Absolutely. You can build and save campaign templates that include preferred media formats, locations, budgets, and targeting criteria, reducing planning time for recurring or similar campaigns.
Edge1 generates proposals in customizable PDF, Excel, or branded presentation formats. Proposals include site photos, maps, pricing, and campaign summaries, ready for instant sharing with clients.
While campaign impact analytics are part of post-launch tracking, Edge1 provides predictive reach and exposure estimates during planning to help optimize campaign structure and location mix.