Edge1 OOH Audience Measurement
Know Who’s Watching. Quantify What Matters.
Impressions alone aren’t enough. You need real-time, accurate insights that show who’s seeing your ads, for how long, and what they do next. Edge1 gives you the power to turn footfall into data, and data into dollars.
Understand Engagement
Real-Time Audience Intelligence
Edge1 tracks who’s viewing your ads, where, and when using live camera feeds and AI-driven vision tech. Go beyond static counts, capture dwell time, repeat exposure, and demographic data in real time. Get insights that drive smarter planning and maximize campaign performance.
Unify Multiple Data Sources
Seamless Data Integration & Analytics
Edge1 combines data from mobile signals, IoT sensors, third-party aggregators, and camera feeds into a single platform. Our advanced analytics break down footfall, vehicle flow, and audience demographics, helping you understand when, where, and how audiences engage across your network.
Optimize Campaigns, Prove ROI
Built for Media Owners, Agencies & Brands
Media owners can validate inventory performance and command premium rates. Agencies gain sharper targeting and accountability. Brands can connect ad exposure to real-world impact. With Edge1, everyone gets transparent, scalable, privacy-compliant audience metrics that deliver measurable value.
FEATURES
Why Use Edge1?
Real Audience Intelligence. Real Business Impact.
Live Camera Feeds
Watch real-world activity as it happens with live video data streaming from your OOH assets.
Audience Measurement Across Platforms
Merge multiple data streams to create a 360° view of your campaign’s reach and impact.
Advanced Traffic Analytics
Analyze foot traffic, vehicle counts, and audience demographics to identify prime engagement windows.
Data Integration & Fusion
Consolidate real-time data from mobile, cameras, IoT sensors, and data aggregators into one powerful analytics engine.
Real-Time, Verified Data
Forget estimates. Edge1 tracks live audience engagement with precision through AI-powered vision, mobile data, and sensor fusion.
Multi-Source Integration
Seamlessly connect your existing measurement tools, third-party data, and live camera feeds into one unified platform.
Actionable Dashboards
Visual reports let you track campaign performance at a glance, across locations and formats.
Deep Audience Metrics
Understand demographics, dwell time, repeat exposure, and movement patterns to optimize campaign reach and frequency.
These OOH Guys Love Edge1
Start Measuring What Matters in OOH
With Edge1, you get the data, tools, and insights to plan smarter, optimize better, and prove impact, everywhere your media lives.
Speak to Our Team