Edge1 Case Studies – Edge1 Platform

CASE STUDIES

Impact That Scales. Results That Speak.

See how leading media owners, agencies, and global brands use Edge1 to power smarter campaigns, optimize operations, and dominate the OOH landscape, from hyperlocal activations to continent-spanning rollouts.

Billboard Advertising

Quantum Outdoor - Quantum Outdoor operated over 1,000 traditional billboards across Tier-1 and Tier-2 cities

Their decentralized asset data led to missed sales opportunities, underutilized sites, and prolonged proposal cycles. Edge1 deployed a centralized dashboard with real-time availability, proposal builder, campaign lifecycle tracker, and integrated client history.
Impact:
• Increased average site occupancy from 60% to 81% in just 6 months
• Proposal generation time reduced from 2 hours to under 10 minutes
• Created dynamic pricing models based on location and visibility

Occupancy Boost
Centralized Inventory
Proposal Automation

OOH, dooh, digital screen management, billboards, outdoor advertising in dubai, united states, india, newzealand

Digital Out of Home Media (DOOH)

Times Metro Digital - With 120+ digital screens inside metro stations, malls, and airports, Times Metro Digital struggled with campaign version control, POP delivery, and accurate billing

Edge1’s digital module was integrated with their CMS and media players, automating slot management, scheduling, and compliance reporting.
Impact:
• Delivered 99.8% ad play accuracy using proof-of-play reporting
• Reduced campaign setup time by 50% through automation
• Real-time POP reports increased client retention by 22%

Dynamic Scheduling
Proof of Play
Compliance Reporting

Windowscape Advertising

RetailVision Media- With over 300 storefront placements in luxury and high-street locations, RetailVision faced limitations in showcasing execution proofs and managing installation compliance

Edge1’s visual asset library, photo-based site tracker, and GPS proof system brought transparency and professional-grade reporting.
Impact:
• Secured multi-location contracts with fashion and electronics brands
• Doubled the number of campaigns booked per month
• Improved field team accountability via mobile app integration

Visual Validation
Site-Level Planning
High-Footfall Coverage

Street Furniture Advertising

CityView Ads - CityView’s 600+ bus shelters and street benches across Sydney lacked a unified management system for bookings, maintenance, and occupancy.

Edge1 digitized the inventory with detailed mapping, site maintenance alerts, and automated campaign lifecycle workflows.
Impact:
• 90% reduction in client disputes due to real-time proof-of-installation
• 70% improvement in invoice accuracy and on-time billing
• Reduced downtime for maintenance by 45% via alert-based tasking

Maintenance Logging
Occupancy Visibility
Smart Invoicing

Transit Advertising

GoMove Media - Ads running across public buses, taxis, and trams presented tracking difficulties due to constant mobility and changing routes.

Edge1 introduced vehicle tagging, GPS route mapping, and campaign scheduling based on geographic zones and ride duration.
Impact:
• 15% more impressions captured through optimized route allocation
• 30 hours saved monthly in reporting and POP generation
• Enhanced brand confidence with route-wise impression heatmaps

Route-Based Planning
Geo-Verified Display
Fleet Campaigns

Wheat Pastings Advertising

UrbanWrap - Worked with artists, fashion labels, and musicians for street posters and wheat pasting campaigns. Verification and speed were major issues.

Edge1’s mobile module helped on-ground teams log installations with photos, timestamps, and GPS data, delivering verified reports in under 24 hours.
Impact:
• Cut average campaign turnaround time from 4 days to 2
• Helped win contracts with Adidas, Supreme, and local music labels
• Delivered over 95% installation proof compliance

Street Authenticity
Proof Automation
Fast Turnaround

Poster / Street-Level Billboard Advertising

Shout Media - 2,000+ posters and street-level billboards targeting hyperlocal markets, but lacked tools to manage rapid deployments, renewal tracking, and bulk updates.

Edge1 allowed geo-tagging of each poster site, automated duration alerts, and grouped zone-based campaign planning. The mobile app enabled field teams to log installs instantly.
Impact:
• 40% faster campaign execution, especially for political and FMCG ads
• 3x more campaigns managed per month using grouped planning
• Increased visibility for local brands via heatmaps and demographic filters