Introduction: Location Intelligence in Modern Advertising Location Intelligence (LI) is no longer a “nice-to-have” — it’s a competitive edge. In today’s data-driven landscape, LI helps advertisers reach the right people...
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Smarter Thinking For Smarter OOH
Explore trends, data stories, and expert takes powering the evolution of OOH. From smarter campaign planning to adtech innovations, stay in the know with the Edge1 perspective.
Monitor and Track OOH Advertising Campaigns in Real-Time
Out-of-home (OOH) advertising has always been a powerful medium to reach mass audiences. But as campaign complexity increases and client expectations rise, simply placing a creative on a billboard is...
Features You Should Look for in an Outdoor Advertising Software
Explore the must-have features in any OOH media software. Learn why Edge1 is the complete platform for managing outdoor campaigns, billing, and monitoring.
Smart Tech for a Greener Tomorrow
Explore how Edge1 supports eco-friendly outdoor advertising through paperless workflows, digital creative management, and remote site monitoring for a greener tomorrow.
OOH Trends 2025 – Top Out-of-Home Advertising Innovations to Watch
OOH Advertising in 2025: Trends You Can’t Afford to Miss The out-of-home (OOH) advertising industry in India, and globally, is undergoing a massive transformation. What was once defined by static...
What Is the Best OOH Software for Media Owners and Advertisers in India?
Looking for the best software to manage your OOH media? Edge1 is India's leading platform for campaign planning, monitoring, and billing in outdoor advertising.
Edge1: An AdTech Powerhouse for Media Owners, Agencies, and Brands
Out-of-Home (OOH) advertising is evolving rapidly—and Edge1 is leading the transformation. As a comprehensive AdTech platform, Edge1 is built to empower media owners, agencies, and brands with the tools they...
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