Kaushik Outdoors, a leading outdoor advertising company with a strong presence across Gujarat, has built a diverse portfolio spanning hoardings, railway station branding, transit media, BRTS stations, kiosks, and other high-visibility formats. As the company continues to expand its footprint, this collaboration marks a strategic step toward strengthening its operational backbone and preparing for the next phase of industry evolution.

Transforming OOH Operations with Intelligence and Scale

Outdoor advertising operations today require seamless coordination across inventory, planning, execution, monitoring, and finance. Through Edge1, Kaushik Outdoors will transition from fragmented workflows to a single, integrated operating environment bringing greater structure, visibility, and control across its business.

The platform will enable:

• Centralized inventory and asset management with real-time visibility
• AI-assisted planning capabilities to support smarter media selection and decision-making
• Streamlined campaign planning and execution workflows
• Enhanced monitoring with proof-of-performance, including geo-tagged and time-stamped reporting
• Integrated finance and operational processes
• End-to-end business visibility across teams and functions

Enabling Smarter, Scalable Growth

By consolidating multiple business functions into one unified system, Edge1 will help Kaushik Outdoors reduce operational complexity, improve coordination across teams, and accelerate decision-making.

With Edge1 CMS built into the platform, Kaushik Outdoors is also equipped with a future-ready content and screen management foundation allowing it to seamlessly adopt digital out-of-home capabilities as part of its growth roadmap.

This creates a more agile, execution-ready organization capable of delivering consistent campaign performance while scaling operations efficiently across markets.

A Strategic Step Toward the Future of OOH

This partnership reflects a shared vision of building a more connected, intelligent, and future-ready OOH ecosystem.

For Kaushik Outdoors, it represents an investment in strengthening core operations today, while preparing for tomorrow’s opportunities including AI-driven planning and the gradual evolution toward DOOH. For Edge1, it reinforces its mission to simplify complexity and provide a scalable operating infrastructure for the evolving OOH landscape.

About Kaushik Outdoors

Kaushik Outdoors is a leading outdoor advertising company with a strong footprint across Gujarat, offering brands high-impact visibility through a network of 3,000+ media locations. Its portfolio includes premium hoardings, railway station branding, transit media, BRTS stations, kiosks, and other strategic outdoor formats across key markets. The company continues to expand its presence while strengthening the systems that support its operations.

Know more: www.kaushikoutdoors.com

About Edge1

Edge1 is the Operating System for the global out-of-home advertising industry​, a unified digital infrastructure designed to connect media owners, agencies, advertisers, and industry stakeholders.

​​E​dge1 understanding of OOH operations, challenges, and opportunities has been built through ​15 years of experience and engagement across 12 markets globally, including, India,United States, Europe, Caribbean, Malaysia, Philippines, Australia, New Zealand, UAE …and other international OOH environments.

Built specifically for OOH, Edge1 enables end-to-end business management ​across inventory, campaigns, execution, monitoring, reporting, finance, and operations. The platform also includes Edge1 CMS, a powerful content and screen management layer designed to support digital out-of-home (DOOH) environments.

With AI-assisted capabilities and a DOOH-ready architecture, Edge1 helps businesses operate more efficiently today while preparing for the future of outdoor advertising.