Edge1 Partners with Kaushik Outdoors to Digitally Transform 3,000+ Media Assets Across India
Edge1, the Operating System for the out-of-home (OOH) advertising industry, has partnered with Kaushik Outdoors to onboard its unified business management platform, enabling the digital transformation of over 3,000 media assets across India while building a foundation for AI-enabled and DOOH-ready operations. Kaushik Outdoors, a leading outdoor advertising company with a strong presence across Gujarat, has […]
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Retail DOOH: Now The Hottest Channel in Advertising
If you walk into a modern supermarket, apparel store, electronics outlet, or even a pharmacy today, you’ll feel a subtle shift in the atmosphere. The shelves look familiar.The products are the same.But the experience is undeniably different. Digital screens glow from the aisles, adding motion and storytelling where static posters once hung. Promotions update instantly. […]
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