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Why your OOH advertising business should run on one software
You’ve done the hard work of buying, building, integrating, and customizing your various OOH advertising departmental software systems, so all of your business operational woes should be remedied, right? But you’re still experiencing operational pain, it’s likely that you’ve outgrown those systems and the benefits they initially delivered have gone. How is
How To Measure Outdoor Advertising Campaign
When it comes to outdoor advertising campaigns, it may not be clear as to how an ad’s performance is measured compared to other forms like the Internet. As the popularity of outdoor advertising rises, so does the demand for measurement capabilities that can assess just how impactful your advertising has been,
Ultimate Guide to effective outdoor advertising campaigns
Outdoor advertising campaigns are a fun and effective way to promote your business and it’s products and services. Many businesses use this method, not only because it’s cheaper than TV or pay-per-click online ads, but because it can be very effective in brand building and catching attention. This advertising method is
3 reasons to move your OOH business from excel to software
“We need a dedicated outdoor advertising media system!” “There are so many Excel sheets, I can’t keep up with them all!” “What’s my current media availability?” “Can you share that Google Sheet with me again? I can’t find it anywhere!” “Are we sure this data is accurate?” “There has got
How can OOH advertising business grow with Edge1 Mobile app?
Do you run your OOH advertising business on a mobile app? No? Then it’s time to have one as you are certainly losing the potential customers to boost the sales for your business and getting business insights for quick decision making. Mobile apps for business processes are handy, especially when
Top 3 Benefits of Using Edge1 Business Intelligence Dashboard
Across the full Edge1, outdoor advertising based sales, and finance software suite, you can do everything from media inventory management to campaign management. As a by-product of all of that activity, the Edge1 Business Intelligence Dashboard measures hundreds of metrics for you. And while Edge1 can help you analyze almost all
Static Billboard or Digital Billboard: What to choose?
The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021. But which is better, static or digital billboard advertising? Perhaps the
Lets Talk, More Programmatic DOOH
Outdoor advertising is undergoing a bit of a facelift, and it has to do with programmatic technology development entering its market. Innovation, effectiveness, and efficiency are just a few qualities that programmatic has to offer both advertisers and consumers receiving the messages. Digital out-of-home or DOOH is the type of
Top 10 things media owners love in Edge1
Here are the top ten things on why outdoor advertising media owners choose Edge1 outdoor advertising software: Web-Based, work from anywhere, anytime: Edge1 software can be accessed from any device that is connected to the internet. Data is available from anywhere after the user logs in. This is a real
What’s Better? On-Premises Server vs Cloud Server
There has always been a never-ending debate over the On-Premise server vs Cloud server, and which among the two is better. In this article, we’ll explain everything you should know about it. On-Premises Server “On-prem” refers to a private server that companies house in their own facilities and maintain themselves.
https://edge1.in/whats-better-on-premises-server-vs-cloud-server/
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