Edge1 Blog: OOH Media Advertising Industry Updates & Trends
Misconceptions About Out-of-Home Advertising: Busted
Out-of-home (OOH) advertising, though longstanding, is often misunderstood. Contrary to common myths, OOH is not outdated but evolves with digital integration, boasting a projected 11% annual growth. It offers affordable...
From OOH to DOOH Advertising
Have you ever seen digital content on a mini TV screen at a gas station? What about on a digital directory at a mall, or a digital billboard on the...
Why you should invest in OOH advertising software?
If you are reading this article you are either in the ten percent looking for a future solution or the 90% that have a sales problem and need to fix...
How to sell outdoor advertising media space?
When it comes to selling outdoor advertising, it is a different form compared to other types of media such as television radio, and print. Some would say that it can...
How Much Does Outdoor Advertising Cost?
As the world of digital advertising continues to evolve, with trends and tactics coming and going in a flash, small businesses shouldn’t forget about an older method that remains effective...
Power of Location Intelligence on Outdoor Advertising
Providing a good customer experience in a digital age is the top priority for brands today. Brands are using location intelligence to tackle many of the challenges related to discovering,...
5 Reasons To Use Out Of Home Media To Advertise Your Brand
In today’s world, out of home media are in demand as they reach a wide number of people and create a long-lasting impression of your brand. People spend more time...
Edge1 For Small OOH Advertising Media Owners: Do I Need One?
You already know Edge1 OOH software could be a game-changer for your OOH advertising company, but as a small media owner, you can’t afford to waste precious time and money...
15 Tips To Make Your Outdoor Advertising Campaign Engaging
Outdoor advertising is a powerful medium to help unlock the growth potential of your brand. A creatively-driven, strategic campaign of sharable content is certainly the aim of an effective outdoor...