Edge1 Blog: OOH Media Advertising Industry Updates & Trends
Why your OOH advertising business should run on one software
You’ve done the hard work of buying, building, integrating, and customizing your various OOH advertising departmental software systems, so all of your business operational woes should be remedied, right? But you’re still...
How To Measure Outdoor Advertising Campaign
When it comes to outdoor advertising campaigns, it may not be clear as to how an ad’s performance is measured compared to other forms like the Internet. As the popularity of...
Ultimate Guide to effective outdoor advertising campaigns
Outdoor advertising campaigns are a fun and effective way to promote your business and it’s products and services. Many businesses use this method, not only because it’s cheaper than TV or...
3 reasons to move your OOH business from excel to software
“We need a dedicated outdoor advertising media system!” “There are so many Excel sheets, I can’t keep up with them all!” “What’s my current media availability?” “Can you share that...
How can OOH advertising business grow with Edge1 Mobile app?
Do you run your OOH advertising business on a mobile app? No? Then it’s time to have one as you are certainly losing the potential customers to boost the sales...
Top 3 Benefits of Using Edge1 Business Intelligence Dashboard
Across the full Edge1, outdoor advertising based sales, and finance software suite, you can do everything from media inventory management to campaign management. As a by-product of all of that activity,...
Static Billboard or Digital Billboard: What to choose?
The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that...
Lets Talk, More Programmatic DOOH
Outdoor advertising is undergoing a bit of a facelift, and it has to do with programmatic technology development entering its market. Innovation, effectiveness, and efficiency are just a few qualities...
Top 10 things media owners love in Edge1
Here are the top ten things on why outdoor advertising media owners choose Edge1 outdoor advertising software: Web-Based, work from anywhere, anytime: Edge1 software can be accessed from any device...