Edge1 OOH Software selected by Kerala based Chitra Painters

One of the oldest Out-of-home advertising firms of Kerala, Chitra Painters has successfully completed two years of implementation of Edge1 OOH Software.

Chitra Painters has moved their day to day organizational working to the Edge1 OOH Software platform to manage its growing number of large-format billboards across Kerala in May 2014, according to an announcement from US Technosoft, the leading ad-tech company working in the field of advertising for the past five years.

According to the announcement, Chitra Painters were looking for a stable platform with the robust functionality to handle the full OOH working workflow of their organization. The company landed on the Edge1 web application together with Edge1 Landlord Application, the announcement said.

Rajesh Madhavan, Director, Chitra Painters

” As Kerala’s leading premium OOH Company we pride ourselves on delivering quality work on the best media assets, amplifying brand messages and captivating audiences, as we were growing our media inventory, it was clear in my mind that there is a need for a cutting-edge platform to support advertisers with relevant quick plans and better business workflow that can increase our productivity and revenues. Edge1 has proved to match our expectations; their first priority has always been to ensure that we have been satisfied and they have always been accountable for their work. We enjoyed close communication with their relationship manager who has been the single point of contact to get all things done; this is a critical element in any form of business. “

Upinder Singh, Project Director, Edge1

” We’re honored to be working with an outdoor specialist like Chitra Painters from the last 2 years to help them elevate their media asset offering with technology. US Technosoft is looking forward to a lifetime relationship with them. “

About Chitra Painters: Working since 1950, Chitra Painters is a well-known name in South India, having the biggest and finest billboards in Kerala. That head starts to Chitra Painters is still seen in its vast coverage of sites across the state. Chitra Painters was Kerala’s first OOH provider and it was the only one for 10 straight years since its inception. As the first and foremost outdoor advertising provider in Kerala, Chitra Painters has remained a trailblazer, always ahead of all competition and very close to the hearts of its clients. For more information visit www.chitrapainters.com

About Edge1: Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands globally, the Edge1 platform manages more than 150,000 sites around the world. Edge1 offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform with mobile apps; based on android and iOS platforms.

For more information about Edge1 OOH Software, visit www.edge1.in