Shree Om Advertisers select Edge1 ERP for its Transit Outdoor Media 

US Technosoft, an out-of-home ad tech company announced today that Shree Om Advertisers has selected Edge1’s software to automate all its media workflows including sales, finance and operations management. Shree Om Advertisers has sole rights for booking & displaying advertisement on “Passenger Seatback and Grab handles on 17,000+ MSRTC buses running across Maharashtra”. They also have sole rights for advertising on “Hoardings and Stand to brand in all MSRTC premises across Maharashtra” reaching 97% of people across the state each month, which will be automated by the complete Edge1 Platform.

Sanjay Khathuria, Managing Director, Shree Om Advertiser said

“The partnership with Edge1 underscores our commitment to providing the most innovative technology-driven offerings to our customers. We choose Edge1 for the ability to effectively manage all our traditional and MSRTC formats on a single consolidated platform. This will provide our sales, operations, and back-office staff real-time and transparent access to business-critical data and workflows.”

Only a few months since the partnership officially began, Shree Om Advertisers has already being automated by Edge1’s Platform. Over the coming months, Shree Om Advertisers will continue to consolidate their partnership media onto Edge1’s holistic platform.

Upinder Singh, Project Director, Edge1, said

“I’m thrilled and honored at Shree Om Advertisers decision to select Edge1 as the single consolidated software platform that will run the core of their advertising operations. Shree Om is the perfect partner for Edge1’s rapidly growing Maharashtra business, in that both companies engender not only a deep culture of innovation but a shared vision for the future of OOH advertising. This partnership with one of Maharashtra’s largest, forward-thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the out-of-home community.”

Shree Om will be using Edge1’s enterprise resource planning platform for sales proposal generation, real-time availability media planning, inventory management, billing, and lease automation. This consolidation is a core component of the Shree Om Advertisers business transformation project which will deliver market-leading innovation to the Maharashtra advertising community and revolutionize how out-of-home is planned and traded.

Sanjay Khathuria, Managing Director, Shree Om Advertiser, said

“Edge1 is recognized as a market leader and innovator in out-of-home business management software, and is, therefore, the partner of choice to help us propel our business as we grow for years to come. We welcome Edge1’s experience and vision as a world-class, global ad tech company.”

About Edge1: Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands globally, the Edge1 platform manages more than 150,000 sites around the world. Edge1 offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform with mobile apps; based on android and iOS platforms.

For more information about Edge1 OOH Software, visit www.edge1.in