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Misconceptions About Out-of-Home Advertising: Busted
Out-of-home (OOH) advertising has been around for decades, yet it is often misunderstood or underestimated by marketers unfamiliar with its potential. In today’s rapidly evolving advertising landscape, it’s important to separate fact from fiction. Here, we debunk six common myths about OOH advertising: Myth 1: OOH is Old-Fashioned and OutdatedMany