Vantage Advertising selects Edge1 Outdoor Media Platform

The Indian out-of-home advertising company selects Edge1’s ERP software platform to automate their OOH business

Edge1 OOH Platform (“Edge1”), an out-of-home ad tech company, has announced that Vantage Advertising, one of India’s largest out-of-home advertising companies, has selected Edge1’s software to automate all media workflows including all media workflows, sales, operations, finance, and landlord. Having branches in Coimbatore, Madurai, Trichy, Cochin, Bangalore, Hyderabad and Mumbai, Vantage’s network of more than 500 advertising touch-points are managed by Edge1 Platform. 

Vantage will be using Edge1’s enterprise resource planning platform to check status on each site, create proposals, generate Proof of Delivery, invoice campaigns, and automatically calculate and distribute any shared revenue lease payments accompanied by analytical reports and dashboards. 

This consolidation is a core component of Vantage’s business transformation project which will deliver market-leading innovation to the Indian advertising community and revolutionize how out-of-home is planned and traded.

Edge1 OOH Software, Project Director, Upinder Singh said

“We’re honored to be working with an outdoor specialist like Vantage Advertising from the last two years to help them elevate their media asset offering with technology. US Technosoft is looking forward to a lifetime relationship with them.”

About Edge1: Edge1 is the leading outdoor advertising media management software enabling OOH advertising media owners and agencies to easily plan, buy and monitor their outdoor advertising networks. Trusted by top brands globally, the Edge1 platform manages more than 150,000 sites around the world. Edge1 offers sales, media planning, media buying, operations, monitoring, finance, and analytics all in one platform with mobile apps; based on android and iOS platforms.

For more information about Edge1 OOH Software, visit www.edge1.in