Digital Advertising
Top 6 Digital Out-Of-Home Advertising Trends in 2020
1. The rise of programmatic DOOH: DOOH inventory is increasingly being sold programmatically, and this is set to become an industry-standard in the coming years bringing with it increased potential for integration with more extensive campaigns. By using computer programs to handle DOOH sales transactions, programmatic automation alleviates the need
Digital OOH Advertising Media From Tip To Toe
DOOH, digital out of home is changing outdoor advertising techniques for excellence! It is the new way of advertising through technology-driven media/sites or screens where the data speaks for itself. Digital outdoor advertising is a fragmented industry, with hundreds of vendors. Its techniques and programmatic platforms are giving new capabilities
Why Digital out-of-home Advertising is the next big thing?
The outdoor advertising industry started before many decades, it is continuously innovating and discovering the advanced mediums of advertising brands. This time it innovates the digital medium for advertisement which advertises the brand through digital out of home media. After deliberation, the digital out of home is the next best